ESG: Unpacked - November
09.11.22
Welcome to the second edition of ESG: UNPACKED, from ING Media.
These are crucial times for the built environment sector as it grapples with key issues in the Environmental, Social and Governance arena.
To help you to navigate through its choppy waters, we will be providing you with a regular distillation of some of the conversations and key thinking from outside of the built environment sector – as well as within it. This time, focusing on the ‘S’.
So, what can built environment firms learn from how these kinds of social value messages are handled, and the experiences of other firms away from the sector? The short answer is: ‘relax, if you’re authentic’.
With more and more firms responding to social impact and social value issues, not least in a bid to make themselves more attractive to a different generation in the crucial war for talent, the message is clear: property companies should concentrate on authentic, meaningful messaging around their strategies.
What does this mean for real estate comms? A huge challenge that stakeholders face is how complex it can be to capture the ‘S’ in ESG; how much more difficult it can be to quantify than ‘E’ and ‘G’ factors; and how far the lack of uniformity in measurement approaches risks obstructing the shift towards more socially sustainable business activities and investing.
We are expertly-placed to help here – our team at ING is at the intersection of the design, property and construction sectors, often in the rooms where the key decisions are made. And when we’re not, we’re attending key events across the industry and beyond to bring you the need-to-know items from this important, fast-changing debate.
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For any enquiries, please email insights@ing-media.com
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