We navigate MIPIM to help clients connect

We navigate MIPIM to help clients connect

This year MIPIM celebrates its 30th edition. When the event was launched there wasn’t a global real estate industry and the notion of property as an international asset class, in demand from investors from all parts of the world, seemed distant.

In the decades since much has changed and the annual event every March in Cannes has grown into the world’s leading property market. It has become an essential date in the diary for investors, developers, city leaders, governments, architects, consultants and anyone else who wants to make a mark in the built environment.

This year is no different. Around 26,000 delegates will descend on Cannes from more than 100 countries, including representatives from more than 560 cities and local authorities from around the world. There will be more than 5,000 investors, collectively representing hundreds of billions of pounds in capital. France, the UK and Germany have the strongest presence, with growing contingents from the US and Far East.

The event is a massive undertaking: 2,600 suppliers and decorators from 300 different companies are involved in building the stands and delivering services to clients during the show, serving 56,000 canapés and laying out 466 metres of red carpet for the welcome reception. And, of course, there are the more than 500 journalists at the event, jostling among delegates as they look to make new contacts and find stories.

“ING helps clients navigate this complex world, drawing connections between the worlds of property, architecture, design, regeneration and culture to help brands, business, and cities make the most of their MIPIM investment.”

How can you make sense of this vast, sprawling event? How can you ensure you make the most of attending? As the leading communications agency in the built environment, ING helps clients navigate this complex world, drawing connections between the worlds of property, architecture, design, regeneration and culture to help brands, business, and cities make the most of their MIPIM investment.

The ING team has attended MIPIM since it began 30 years ago. Across our senior team we have more than 80 years of experience of attending and our Chairman Tony Danaher was instrumental in its launch and making the event the success it is today. Our team has detailed knowledge of how the show works, who attends, and how to maximise your presence in Cannes.

As the official media partner for MIPIM, ING has unrivalled access to key players involved in the event, ranging from senior journalists, editors, attending politicians and city delegations, to the show's organiser Reed MIDEM itself. In this capacity, we operate the press office at MIPIM and are responsible for managing requests from all UK media prior to, during and after each of the events.

We also plan and manage the MIPIM programmes for public and private sector clients ensuring resources; time and money, are well spent.

MIPIM is a complex world. For first-timers and seasoned pros alike, it can sometimes seem overwhelming. But it is a huge opportunity. We’re here to help you make the most of it.

For more information email info@ing-media.com