Just before we broke out of the office for Christmas, it was reported in The Grocer that GLORIOUS! had increased its year on year sales by 80%, in comparison to an overall growth in the soup category of 5.5%. These impressive 2011 growth figures far outshone all other soups in the top twenty, and pushed the brand up eight places from its 2010 position at number 15.
Laced throughout the Top Products Survey 2011, there are signs that quality foods are becoming increasingly popular with consumers. Despite challenging economic conditions and pressures on household budgets, great quality products are shining through with impressive sales and growth figures.
For us at ING MEDIA, this is fantastic news as these are the products we like to work with. Our guiding principle is to ensure PR impacts the bottom line, helping every client we work with to achieve its business goals and objectives. But, we also don’t promote any product that we wouldn’t eat ourselves.
GLORIOUS!, with its bold flavours created using quality ingredients, is the perfect example of a quality brand winning over shoppers, and another client we are proud to have helped grow.