December 13th, 2017
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ING AND GTC LAUNCH ANGLO-TURKISH PR & COMMUNICATIONS PARTNERSHIP FOCUSING ON THE INTERNATIONAL BUILT ENVIRONMENT SECTOR

Muge Sevil, founding partner of GTC and Leanne Tritton, founder and managing director of ING

ING has announced a strategic partnership with Ankara & Istanbul-based GTC Communication Consultancy to allow our PR & communications agencies to collaborate internationally. The deal will allow each company the opportunity to expand its business expertise and open markets for clients in their partner’s home territory.

Leanne Tritton, founder and managing director of ING said:

“ING has had a long and productive relationship with Turkish clients in the UK, including a four year communications campaign for Turkishceramics. We’re excited by the opportunity presented by both bringing Turkish businesses to the UK and by helping our UK-based clients sell their expertise overseas.

“GTC is the ideal partner for ING: a close match in expertise, specialism and approach – we are delighted to have made this agreement and look forward to a prosperous collaboration.”

Muge Sevil, founding partner of GTC Communication Consultancy said:

“As GTC, we run strategic communications consultancy for a large number of leading companies and brands. We have been serving to a wide range of customers from aerospace, energy, finance, automotive and construction for about 20 years. We are advising on the three most important NGOs and leading brands of the real estate sector which has become the locomotive sector in the recent period of the Turkish economy, We are experiencing the excitement of moving our strongest experience in the sector to the international dimension with our partnership with ING. We believe that the GTC and ING partnership will both contribute significantly to our portfolio customers and create new national and international opportunities.”

ING and GTC are already collaborating on joint activities for the MIPIM Property Market event, due to be held in Cannes from the 13-16 March 2018, and the Cityscape Global Conference in Dubai, which will be held in October 2018.

ING is a leading PR and communications agency focused on delivering services across the built environment sectors, including architecture, property, design and cultural projects. Based in London since it was founded in 1999, the company works with some of the largest and most prestigious names in the sector including Native Land, Amanda Levete’s practice AL_A, The British Council, HB Reavis and Lendlease.

GTC has offices both in Istanbul and in Ankara. Founded in 1998, the firm operates in the fields of strategic communication consultancy, government relations, media relations, corporate reputation management and crisis management. GTC is the Turkish representative of world’s leading communications agency network Media Consulta. GTC’s clients include MAN Turkey, MAN Truck and Autobus, Ipragaz, Global Investment Holding, Turkerler Holding, Kale Seramik, Kalekim, Polatyol, The Association of Real Estate and Real Estate Investment Companies, Bodur Real Estate and Development,  MESA Group, Çiftçi Towers, Reidin, The Association of Turkish Construction Material Producers, Boeing, Tabanlıoğlu Architects, Otis and the Turkish Contractors Association.

The strategic partnership with GTC follows ING’s successful merger with Stratton & Reekie in January 2017and a series of high profile appointments that has seen ING strengthen its position as the only specialist UK agency that operates right across the built environment and property sectors – from architects and designers, to developers, contractors, public sector organizations, cultural institutions and investors.

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